.....Design Classics : I suppose at the mention of the phrase , the usual suspects leap to mind - the Zippo lighter , the Jeep , the E-type Jag , the Parker fountain pen , the Barcelona chair and the Charles Aimes chair , various Apple products , all examples of industrial design . Graphic design , not so many , possibly because of the more ephemeral nature of graphics . The question of typefaces aside , I suppose you are left with the London Underground map , David Gentleman's stamp designs for the Post Office , some of the Penguin paperback covers from the 1960s - iconic images all , but mostly of their time . Can graphic design - more specifically packaging - transcend its time ?
This thought wandered across my mind recently when I was in my local art shop buying some Winsor and Newton drawing inks for my MA course work, and it occurred to me that I had been buying them in the same bottles , same labels , same boxes for what seemed like ages - and ages and ages and ages and ages......was I really buying them in this self same packaging when I was last at art college - in 1970 ?.......the best part of forty five years ago ?..........and it's still the same packaging ? No tweaking ?........even Coca-Cola/ Oxo / HPsauce logos get tweaked......
If they can remain unaltered since 1970 , still in production and still the same packaging then surely they rate as design classics. They were designed by Michael Peters , who won a D&DA design award in 1973 for his packaging design for Winsor and Newton , so they must have been on the shelves before then . Check out the interview with Michael Peters at
........and after all that , I realised when I got back to the studio that I needed a couple of shades darker . Oh well , another couple of really nice little boxes to add to the collection.
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